Website Content – Bankers' Bank

Challenge

Bankers' Bank, a trusted financial institution for banks, aimed to modernize its website. Existing website copy was dense and technical, potentially intimidating potential customers, particularly those unfamiliar with complex financial products. The goal of the refresh was to create a user-friendly experience with clear, concise copy that effectively communicated the bank's offerings while improving search engine optimization (SEO).

Creative Process & Strategy

As Envano’s digital storyteller, I played a crucial role in the Bankers' Bank website refresh. My responsibilities included:

• Brand Voice Alignment: Analyzing existing marketing materials and brand guidelines to develop clear, consistent brand voice throughout the website copy.

• Clarity and Accessibility: Simplifying complex financial jargon and technical terms into easy-to-understand language for a broader audience. This involved breaking down information into digestible chunks and using bullet points, headers, and subheadings for improved readability.

• SEO Optimization: Conducting keyword research to identify relevant search terms potential customers might use to find Bankers' Bank online. Integrating these keywords organically throughout the website copy to improve search engine ranking and drive organic traffic.