Social Media Strategy – WB Manufacturing

Challenge

WB Manufacturing, a leader in the classroom furniture industry, recognized the growing importance of digital engagement and a chance to revitalize its existing social media channels. The overall goal? To forge deeper connections with their target audience, showcase the transformative impact of their products on learning spaces and attract top talent to their growing team.

Creative Process & Strategy

• Content with Character: I crafted engaging content that resonated with dealers and educators. Think: inspirational classroom setups, project spotlights, new product promotions and insightful blog posts.

• Exploring New Channels: Recognizing the growing popularity of TikTok among educators, I created a dedicated WB Manufacturing channel. This allowed us to showcase the creative ways educators utilize our furniture in short, engaging videos. I also leveraged TikTok trends to create lighthearted content celebrating our company culture to help with recruitment.

• Strategic Posting: I implemented a well-defined schedule, targeting content to specific platforms and times when our target audience is most active online.

• The Human Touch: I actively responded to comments and messages, building relationships with our audience and fostering a sense of loyalty towards the WB brand.