Facebook Content Creation - RBA
Challenge
Renewal by Anderson of Greater Wisconsin (RBA), a full-service window and door replacement company, faced significant challenges in increasing brand awareness and generating leads through its Facebook page. Its stagnant following showed minimal post engagement, hindering its ability to reach potential customers and drive business growth.
Creative Process & Strategy
Post Regularly: Increased posting frequency to 2-3 times per week to stay top-of-mind with followers.
Content Variety: Developed a content mix that included:
Install Photos: Showcased RBA's remodeling expertise with impressive visual after photos.
Humor: Incorporated memes and lighthearted content specific to home remodeling. (e.g., "When you're so excited about your new windows, you forget winter is coming" with a photo of a beautiful window or door replacement photo).
Home Improvement Tips: Provided bite-sized DIY advice or seasonal maintenance reminders, establishing RBA as a trusted resource.
Community Building: Responded promptly to comments and messages, creating a sense of community around the RBA brand.
Targeted Boosting: Strategically boosted high-performing posts to a broader local audience for maximum reach.
Results
+37% increase in Facebook likes
This increase occurred over the first few months of starting strategy.
Significant rise in engagement
Observed a notable increase in shares and comments.
Brand awareness improvement
Established RBA as a relatable and engaging window replacement company in Northeastern and East Central Wisconsin.