Blog Strategy – WB Manufacturing
Challenge
WB Manufacturing recognized an opportunity to strengthen its online presence and build brand recognition within the classroom furniture industry. Their goal was to become a trusted resource and thought leader for dealers, educators and school decision-makers. The solution? Develop and implement a comprehensive blog strategy, focusing on consistent, high-quality content that educates, engages and positions WB as an industry expert.
Creative Process & Strategy
I spearheaded the blog initiative for WB Manufacturing. My responsibilities included:
Content Strategy: Conducting audience research to identify key topics and trends in educational design.
Content Creation: Crafting engaging and informative blog posts covering trends, product benefits and industry insights.
SEO Optimization: Implementing best practices for search engine optimization to improve blog visibility.
Social Media Promotion: Leveraging social media platforms to promote blog content and drive traffic to the website.
Analytics Tracking: Monitoring website traffic and user engagement with blog posts.
Results
+58%
increase in unique pageviews within the first six months of starting the blog.
Established thought leadership
and positioned WB as a trusted classroom furniture resource.
Scored Rank 0
on the Public Library Design Trends blog post.